On July 20, CCTV’s flagship news programs, Xinwen Lianbo and Morning News, aired a special segment titled “Cities Actively Promote the Debut Economy to Sustain Consumption Momentum”, spotlighting Mega-info Media’s naked-eye 3D billboard on Chunxi Road in Chengdu. The immersive display has become a powerful driver of the city’s nighttime economy, reinforcing Chengdu’s position as a global hub for the debut economy.

The report noted the rapid growth in the first-launch economy in the first half of the year, with cities across China stepping up efforts to supply debut products and projects, continuously energizing new consumer activity. Across major urban commercial landscapes, the debut economy has emerged as a key strategy to boost consumption and cultivate new growth engines, injecting fresh momentum into urban development.

The integration of the debut economy with urban malls, commercial districts, lifestyle streets, and cultural-tourism-sports sectors, coupled with the application of next-generation information technologies, has significantly enhanced cities’ vitality, international competitiveness, and overall development capacity. It has quickly become the "traffic driver" for urban growth in the digital era.

Mega-info Media’s 1,505-square-meter landmark digital screen in Chengdu’s Chunxi Road commercial district exemplifies this trend. Strategically positioned at the heart of the district atop Parkson Shopping Center (Sichuan Times Shop), directly facing the International Finance Center and less than 100 meters from the iconic Panda sculpture, the screen sits at the crossroads of premier retail landmarks such as Taikoo Li, Daci Temple, and the Chunxi Road Pedestrian Street. It captures the flow of visitors through the two main entrances of IFS, as well as pedestrian and vehicle traffic along Zongfu Road and Hongxing Road — making it the top gathering point for Chengdu’s core consumer base and a key landmark for visitors.

From the visually stunning naked-eye 3D short Take a Breath, which energized the Chengdu Universiade, to the widely acclaimed digital content blockbuster Panda Insect that captured mainstream media attention, Mega-info Media has been at the forefront of enhancing urban identity through high-quality content. By empowering emerging sectors such as the nighttime economy and the integration of culture, tourism, and technology, the company has created new platforms for cultural exchange and positioned digital content as a dynamic force in urban public spaces. This deep integration of immersive media with city life has injected fresh momentum into the public cultural scene of Chengdu and other leading and emerging first-tier cities.

Mega-info Media has already deployed landmark naked-eye 3D billboards in top commercial districts across cities such as Chengdu, Beijing, and Guangzhou. These massive displays are strategically located in the commercial epicenters, directly engaging high-footfall consumer zones. By embedding branded storytelling into everyday entertainment and shopping experiences, the screens effectively capture the attention of younger demographics, enabling partner brands to seize premium outdoor traffic and elevate their market presence.