On June 23, Anjiu celebrated its fourth annual “Listening to the Qu” Festival at its Chishui Liquor Base. More than just a ceremony, the festival has become a signature cultural IP for the brand, symbolizing Anjiu’s unwavering commitment to the traditional Duanwu Fermentation Starter-Making process and its dedication to full transparency.

Dingjie LIU, Deputy Party Secretary and County Mayor of Xishui County, lauded the festival as a testament to Anjiu’s persistent pursuit of craftsmanship and quality in fermentation starter production. He also praised the brand’s ingenuity in cultural empowerment and brand innovation. Rooted in Xishui, he stated, Anjiu continues to enhance both its product and brand, emerging as a shining symbol of Moutai-flavor Baijiu from the Xishui producing area.