SHOWAY Center was recently honored with two prestigious accolades — “Highly Anticipated Commercial Project of the Year” and “Innovative Landmark Enterprise of the Year” — at the China Commercial Real Estate Festival, cementing its status as a pioneering force reshaping the standards of urban commercial landmarks through innovation.

SHOWAY Center, exquisitely crafted by Luen Mei Real Estate Group, is a world-class commercial megaproject boasting over one million square meters of space. Strategically located at the heart of West Shanghai’s premier international consumption zone and the core of the Hongqiao International Central Business District, it borders the National Exhibition and Convention Center (NECC) and is seamlessly connected to Metro Lines 2, 13, 17, and 25. Backed by the dual mega-traffic engines of the NECC and the Hongqiao transportation hub, SHOWAY Center channels immense global footfall into one dynamic destination.

As the largest known integrated complex in the Yangtze River Delta — blending convention economy, air-rail intermodal transit, TOD infrastructure, and innovative commerce — SHOWAY Center positions itself with the brand vision of “Hongqiao SHOWAY, Global Stage”. Anchored in the debut economy, it pioneers a multidimensional platform that features six debut elements: stores, exhibitions, shows, art, flavors, and performances. The project integrates luxury outlets, experiential retail, performance venues, cultural arts, urban attractions, Grade-A office towers, ultra-luxury hotels, and high-end residences into a seamless ecosystem.

SHOWAY Center has partnered with world-renowned designers to craft a multi-core, vertically integrated urban garden that merges “block + mall” concepts. A network of elevated skybridges, underground corridors, and interconnected garden nodes links four themed retail zones — “The Gallery”, “The Carnival”, “The Arena”, and “The Theater” — culminating in the SHOWAY Flagship Boulevard. Here, every visit becomes an immersion in a living stage of fashion, art, and lifestyle, sustaining a dynamic, 24-hour global showcase.

As the first mega complex in the Yangtze River Delta to merge convention economy, TOD transit, and arts-based commerce, SHOWAY Center is poised to rewrite the playbook for China’s commercial development and lead the industry into a bold new era.